Too much beer. Too little sleep. Massive exhaustion. The last day of the Beer Bloggers Conference
was tinged with parting sorrow but also with relief; relief that maybe—just maybe—we’d
recuperate from this long weekend and not keel over from swollen livers or
sleep deprivation.
The last day was a morning of
seminars and a closing keynote speech. The
first panel discussion was titled Taking
it to the Next Step or how to advance one’s blog, gain more readership, and
boast a little more clout in the craft beer community. The main takeaways from this session:
·
Tweet
your little heart out. BrewDad claims it
was on Twitter where he started to garner a lot of attention and now he’s in
negotiations for a beer-related TV show.
·
Don’t
drink and Tweet. Beer bloggers have an
image to uphold and misspelled, incoherent rants do much to tarnish said image.
·
When
Tweeting, don’t use all 140 characters.
Leave a few extra spaces so people can re-Tweet your message accompanied
with their thoughts, too.
·
Beer
bloggers are important enough to write for big publications. They’re also not so important that they can’t
write for small publications. Be
confident, not uppity.
·
A
beer blogger’s knowledge is valuable so don’t dole out all your information for
free. A lawyer charges for his or her
consultation, why shouldn’t beer bloggers?
Of course, it goes without saying that nickel-and-diming people is a
sleazy way of doing business; not every
bit of information should come with a price tag. Beer bloggers are experts, though, and it’s about time we were treated as such.
·
Keep
your blog updated. It looks
unprofessional when you have months-long gaps between posts.
·
“Grow
the circle.” Engage people who aren’t beer blogger or beer geeks
otherwise we’re just talking to ourselves.
Don’t throw out a lot of jargon without explaining its meaning; that’s a
turn-off to the uninitiated. Expand the
blog into other genres. A foodie doesn’t
have reason to read your beer blog unless
it’s a “cooking with beer” blog. Now
there’s a subject matter overlap and a chance for increased readership. I consider Beer in Colorado a travel journal/beer blog hybrid; perhaps I can
attract a wider audience by hyping the travel aspects.
Next
was Creating a Beer Event presented
by Eric of Focus on the Beer.
·
I
may have to hand in my Colorado Card because, while I knew Eric was based in
Colorado, I never got the joke behind his blog’s title. It was only recently I realized he’s from Colorado Springs, Colorado and, now that I have that piece of the puzzle, the name “Focus on the Beer” is hilarious.
·
Cardinal
rule of hosting a beer event? Have
enough cups for everyone.
·
Check
out Eric’s Beers Made by Walking project.
The last official order of business was
the closing keynote speech by author Randy Mosher. While the opening keynote speech mainly
concerned Garrett Oliver’s philosophy of brewing, Mosher’s speech was a history
lesson on the lesser-known aspects of beer.
·
In
the days of the ancient Greeks when everybody drank wine, it was considered
barbaric to drink beer. Unfortunately,
that stigma sticks with us today as society’s upper-crust indulges in wine and
looks down their noses at the uncouth beer guzzlers. Actually, no, it’s not unfortunate. Call me a
barbarian; I’d rather be that than a wine snob.
Compare your local beer bar to your local wine bar and tell me which one
has the most jovial patrons.
·
Quick,
name the civilization that invented “light” beer! America?
Thankfully, we can’t be held responsible for that atrocity. Hang the
blame on the Sumerians.
·
Who
invented the drinking boot? That’s got
to be the Germans, right? Nope, the
Persians. Funny how one of beer culture’s
most debaucherous activities originated in a country where you’d now have your
tongue cut out of your head for simply looking
at a beer.
·
The
first beer to use hops had to be from somewhere in Europe, right? Right, but it’s not from the country you’d
assume; it was Italy!
With the conclusion of Mosher’s speech came
the official close of the conference.
Fret not, for there was still fun left in the day! We had the opportunity to take home Night of Many Bottles leftovers (I made sure to nab a Red Snapper Roasted Pale Ale from Arbor Brewing Company; fellow fans of the movie UHF will understand why) and, afterwards, those of us who didn’t have a plane to
catch received an unofficial conference perk: a private lunch and tour at Sun King Brewery.
Sun King |
We snacked on sun King’s deli meat
buffet and I drank the special-release schwarzbier. We also talked at length with the Hoperatives
from the Cincinnati-area. I admit that after that conversation I'm willing to concede that Cincy may well be a worthy destination for beer tourists. Most exciting, however, was the fact that I was finally able to obtain the Sun King version of the Chaka can! My
collection (of two) is now complete.
Then,
after a weekend that felt simultaneously like eons and nanoseconds, the Beer
Bloggers Conference was officially and unofficially over. A single, beer-laced tear rolled down my haggard
face. But what fun it was! I refer back to Part 1 in this series where I
admonish those who criticize the conference for being too corporate or whatever. Yes, you’re right; it’s too corporate. I was being sold every second. It was basically one big commercial. I’ll say anything to keep your sourpuss self
from attending the next conference and tainting this great group of people with
your negativity. This event is for people
who want to learn, meet great people, and drink great beer; all others need not
apply.
A red snappah! Mmm, very tasty. |
Speaking
of the next conference, there were rumblings on where it should be held
next. My vote goes out to Boston. I’ve never visited and, despite the fact that
some of my most hated sports teams reside there, I’d like to check the city out
if only to evacuate my bladder on Gillette Stadium.
Goodbye,
beer bloggers; you’re all splendid people!
I
may be done writing about the Beer Bloggers Conference but Nicole and I actually
did a lot more after the conference, too, so be on the lookout for
our post-conference shenanigans.
Prost!
Chris
P.S. Check out this video from the conference's Live Beer Blogging session.
My biggest take-away from the last day of the conference was how to
reach out to new readers. I like to cook and bake and I really like to cook and bake with beer. Hopefully, once I get over
the back-to-school blues, I’ll be able to post on a regular basis recipes using
Colorado beer. I already made a delicious pot roast with Renegade Brewing Company’s Ryeteous Rye IPA and next on my list is beer cheese soup—hopefully with Renegade’s Una Mas
if it’s on tap again soon.
Nicole