Colorado is a “purple state;” it
is neither gun-totin’, truck-drivin’, tobacco-spittin’, no-schoolin’
conservative red nor is it lazy, good-for-nothing, bleeding-heart hippie,
liberal blue. Colorado is red and blue
and every hue in between. Political
views are mixed; we could go either way in any election which is why Romney and Obama fight for our votes like Burt Reynolds and Tom Selleck over the last tin
of moustache wax. Most Coloradoans live
within a stone’s throw of both a Democrat and a Republican but, luckily, we have
a bipartisan factor that unites both sides: beer.
It’s no secret that Colorado is
home to a beer-craving population and an exponentially growing number of
breweries so why shouldn’t it be that our government doesn’t reflect that love
of suds? When talking about beer and
Colorado politicians one would be remiss not to mention current governor and
former Denver mayor John Hickenlooper who opened the state’s first brewpub. But that’s the obvious
answer. What about current Denver mayor Michael B. Hancock?
One couldn’t call Mayor Hancock a
master brewer. Before Wednesday,
September 19th, he’d never been within five feet of a hop plant, he
thought yeast imparted bitterness, and the craftiest beer he’d ever had was
Corona. Every beer geek has to start somewhere,
though, and Mayor Hancock started the right way.
The Mayor arrives at Denver Beer Co. |
Every beer geek knows the
Denver-hosted Great American Beer Festival but few realize beer flows beyond
the convention center; the whole city celebrates craft beer culture during
Denver Beer Fest (Oct. 5th – Oct. 13th). To commemorate the city-wide festival’s
fourth year, its governing body VISIT DENVER collaborated with Denver Beer Co.
and the Colorado Brewers Guild and invited Mayor Hancock to lose his brewing
v-card. With pumpkins supplied by Denver Urban Gardens and with expert guidance provided by Denver Beer Co.’s Charlie Berger and Patrick Crawford, the Mayor rolled up his sleeves, milled some malts,
shoveled some spent grains, tossed a few hops into the boil, and brewed his
inaugural beer on the Denver Beer Co. system.
Left to right: Charlie Berger, Mayor Hancock, & Patrick Crawford |
The cynical among you may wonder
just how much real effort Mayor Hancock
put into the process and, quite honestly, he didn’t do a whole lot; he arrived
wearing slacks, a crispy, starched shirt, and high-polish dress shoes—not
exactly appropriate brewing attire. It
was a photo-op session through-and-through but, knowing that, it leaves just
one question: who cares?
The Mayor is introduced to hops |
It doesn’t matter that Mayor
Hancock is a brew newbie, it only matters that he recognizes craft beer’s
positive influence on Denver. I wouldn’t
expect the mayor of Pittsburgh to be a steel mill veteran and I wouldn’t expect
the mayor of Detroit to assemble sedans in his spare time but I do expect them to support the industries
that define their respective cities and that is exactly what Mayor Hancock was
doing at Denver Beer Co. Denver is the
place to be for craft beer and the Mayor would be foolish not to give breweries
their due props.
The Mayor cleans out spent grains |
And due props he did give by
touting the importance of small businesses and explaining the role beer has in
shaping our city’s culture and image.
Mayor Hancock may not know his lagers from his ales but he knows a
social movement when he sees it. What
better way to endear himself to local beer geeks than by talking smack about
Colorado beer’s biggest nemesis: Boston’s mayor Thomas Menino, who, early this year, opened his big, fat mouth and let loose some hogwash disparaging Colorado beer. Mayor Hancock gaffed in his initial
response to Menino’s asininity by mentioning the wide-swath the mostly
foreign-owned, Golden-based corporate giant Coors cuts in the beer market when
he could have made a stronger argument emphasizing the numerous independently-owned
craft breweries located right in his own city.
Nonetheless, one thinks that riding a grain-milling bicycle while simultaneously
drinking a Hefewezien and shouting “Take that, Boston!” does much to
smooth-over past flubs.
It's good to be the Mayor |
After pressing a few palms and
cheesing for the cameras, Mayor Hancock left to attend to his mayoral duties. The employees of Denver Beer Co. brought out trays
of free beer samples for the media which, surprisingly, remained largely
untouched. The reason, I think, is
because I’m used to covering beer
stories and being surrounded by other beer blogger. When you throw the Mayor into the mix, the
story’s appeal spreads beyond the beer world and into general, public interest
thus attracting real journalists. Real journalists don’t necessarily jump on
free beer like a beer blogger. This
would also explain why, when the Mayor exposed his brewing ineptitude, I was
the only one chuckling to himself like a parent watching his toddler struggle
with a simple task; hardly any of the media knew more about beer than the Mayor
thus they didn’t understand the unintentional silliness of some of his comments.
Free media beer! |
If this event proved anything it
proves that Denver remains a solid craft beer mecca. Two
brewing mayors? Not many cities can
claim that. Not to mention our hosting
the Great American Beer Festival and our countless small, neighborhood
breweries. Raise your pints, Denver, and
toast to your beer dominance.
Want to get a taste of the Mayor’s
beer? It will be tapped at Denver Beer
Co. on October 5th in time to kick-off Denver Beer Fest. As of now, the beer is anonymous; go to the
VISIT DENVER Facebook page and vote for your favorite name or submit your own. The Mayor will announce the official name at
the tapping party.
Prost!
Chris