"Beer in Colorado" is dedicated to that divine elixir born of the marriage of water, malt, hops, and yeast as interpreted
by those living in Colorado. Follow the author as he visits every brewery in the state, creates experimental homebrews,
attends beer festivals, tries interesting beers from around the world, and spreads the good word of beer. Prost!

Monday, January 7, 2013

Be "That Guy" with Craft Brewed Clothing Co.

“That Guy.”

You know “That Guy.”

He’s that guy at the concert wearing the t-shirt of the headlining band.  Oh, wow, that really helps distinguish you from the crowd!  I never would have known you liked Social Distortion had you been donned in some other apparel. Simply paying $40 to get crammed into a sweaty, overcrowded venue next to speakers so booming you can’t discern the current song just to worship your musical idols is for posers; true fans brandish their hero’s logo on the chest for all to see. 

For all those beer geeks out there nodding their heads in agreement, allow me to blow your mind: you are “That Guy” (or, perhaps, “That Chick”)!  You may know proper concert protocol but think back to the last beer festival you attended; I’m willing to bet you were emblazoned with images of your favorite beer, brewery, or beer-related organization.  Is that so different from “That Guy” at the concert?  We know you like beer because you’re here—no need to impress the fact upon us.

Here’s another bombshell: I, too, am “That Guy.”  As a matter of fact, I’m among the most prolific “That Guy” offender.  I can hardly help it—probably a solid half of my t-shirt selection is beer-related thus it’s a matter of statistics that the shirt I wear to a beer festival features something boozy.  Hell, so ingrained is “That Guy,” that if I only had three beer shirts it would be those three shirts I’d cycle through over and over again for each festival; I want people to know just how much a craft beer cheerleader I really am. 

You know something?  I’m okay with that.  I’m an ardent craft beer supporter and I don’t care if I go beyond the call of duty in spreading the gospel of beer.  If my shirt brings awareness of a brewery or beer organization to even one new person then I’m helping the industry as a whole because, in the craft beer community, success for one means success for all.  Of course, it’s a bummer if no new people see my shirt but I really buy beer shirts because I like them so who cares how well I’m advertising?  I’m still getting joy from it and that’s what matters most. 

Which brings me to my point: Craft Brewed Clothing Co., the company running the Craft Brewery T-shirt of the Month Club (which supports American craft brewers), has asked me to help get the word out on them so they can help get the word out on your favorite brewery.  You help Craft Brewed Clothing by joining the club, they help brewers get their name out there, brewers make great beer, and then you enjoy said beer while wearing a new shirt—it comes full circle!

Sign-up for three, six, or twelve month memberships and, each month, “receive a new, top quality T-shirt with a design or logo representing a favorite Craft Brewery, Brew Pub or Brewers Guild from around the country.”  Who knows what you’ll get?  It could be the neighborhood nanobrewery down the street or some far-flung brewers guild from the other side of the country!  The surprise is half the fun. 

Brewers and brewers guild representatives who would like to participate in the program and advertise their business on a nationwide scale can do so for free.  Actually, it’s better than free: “CraftBrewedClothing.com is not only FREE to all Craft Brewers, Breweries, Brew Pubs and Brewers’ Guilds but more importantly, it is a revenue source.

Embrace your “That Guy”-ness!  Wear your beer shirts proudly be it at home or in public.  The misinformed among us may say these actions make you, like “That Guy” at a concert, a tool but, on the scale of all things toolish, wearing your beer shirt to a beer festival is pretty socially acceptable.  It’s not like you’re talking on a Bluetooth device while driving an H2 on your way to Beaver Creek to ski in jeans—now that’s being a tool.  Wearing your beer shirt is a simple action that makes a simple statement: I like and support craft beer.  So, if supporting small, homegrown, American businesses makes you a tool then consider me Ryan Seacrest.  

Visit CraftBrewedClothing.com or check them out on Facebook, Twitter, or at the next beer festival—they get around the festival circuit.



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