We just completed a long, long
day of driving and drinking (in that
order, mind you; no drunk driving) in Indy and the next day was to be even more
action-packed. Luckily, the Beer Bloggers Conference didn’t start until 3pm so Nicole and I had plenty of time
to sleep in, get a scrumptious breakfast at Café Patachou, and nap even more.
3pm eventually rolled by, though,
so we packed up our bombers for Night of Many Bottles (you’ll hear about that in the next post) and headed down
to the hotel conference room where we met Elle Potter, one of the conference
organizers. We found our name tags,
dropped off our bombers, and entered the pre-conference trade show where
sponsors hocked their wares to giddy beer geeks.
Milling about at the trade show |
There are a couple of stand-out
memories from the trade show. First—and I
hope I’m not getting anybody in trouble by saying this—I must dole out this
nugget of advice to anybody who owns/operates/manages a brewery and is not also the headbrewer: Listen. To. Your. Brewer.
He (or she) knows beer and how it should be served e.g. not in a flavor-killing frosted
mug. Your business’s foundation is built
on beer, why must you insistently ignore the headbrewer and continue to ruin
his (or her) creation with sub-zero temperatures? I won’t tell you the brewery’s name but I’ll
give you a crossword-style hint: With “the,” a ewe’s partner.
Upland Brewing Co. was there, too, with Raspberry Lambic which, in my opinion, is the best American lambic on
the market (not that I’m the lambic expert, I just really liked this one). Then again, Upland has seven other lambics I
didn’t try—all showcasing a different fruit—so maybe one of those is the best. Whatever your opinion is on the subject, any
sour beer wimps looking to try this beer ought to be warned: this beer puckers
you up so much you think you’ll kiss your own uvula.
Not related to beer in any way
but worth mentioning is Heluva Good, a sour cream dip company and sponsor of
the event. Their Jalapeño Cheddar dip
got me through many a hung-over morning during the conference.
We schmoozed about a little more,
networking with sponsors and fellow attendees, before it was time for the
official start of the conference. We
walked one room over, had a seat, and waited for it to commence.
We began with a speech from Julia Herz of the Brewers Association who basically gave us a run-down of the current
state of affairs in the world of craft beer.
In short, we’re booming! Craft
beer is on a steady rise and, while it will plateau at some point, that point
is not in sight. Brewers and beer
bloggers alike will be quite busy in the coming years.
Next up was our keynote speech
from Brooklyn Brewery headbrewer Garrett Oliver. I admit I was preconditioned to be a bit standoffish
in the presence of Oliver; I have a friend who’s volunteered at the Great American Beer Festival many years and has had encounters with the brewer in
question that were not entirely positive.
Words such as “arrogant” and “prick” were thrown around (I remind you
that these were not my words) and
what turned out to be a dead-on voice impersonation of Oliver was
performed.
Garrett Oliver |
After hearing Oliver speak, I
won’t say I agree with my friend but I will say that I can see how Oliver might
be perceived as a jerk. His speech did begin with a story on how the NYPD kissed his ass when they
found out he brewed for Brooklyn but
any beer geek in America might say it’s about time brewers got the rockstar
treatment. Then there’s his take on beer
bloggers making suggestions on what to brew next. I paraphrase: “brewers are
like artists or musicians; we don’t make what people want, people want what we
make” which sounds tool-ish but is
also completely true. If brewers only
made what people asked then they’d be sellouts with about as much artistic credibility
as Carly Rae Jepsen. Plus, we as
American consumers really don’t know
what we want; we never knew we liked hoppy/malty/sour/barrel-aged/whatever
beers until somebody up and made one out of the blue. So, I guess I agree with Oliver completely. It’s a case of “it’s not what you said; it’s
how you said it.” Oliver’s East Coast
egotism just doesn’t mesh with my friend and I’s Middle-American modesty, that’s
all.
Then came the staple event of the
Beer Bloggers Conference: the live beer blogging session. Brewery reps from all over the country (including
Colorado’s own New Belgium Brewing and Boulder Beer) had five minutes to talk
to a table of bloggers about their beer and provide samples. We, the bloggers, then wrote quick reviews on
Twitter. It was a fast-paced environment
and, as such, my memory of it is a blur.
I do remember the Schlafly rep
throwing pretension to the wind by arriving in a Surly Duff-esque costume,
though. To get an idea of what all went
down, read the following (unmodified) tweets which, when written with #beerbloggers, appeared on the giant, projected Twitter feed at the front of the room:
I keep forgetting to put the #beerbloggers hashtag on my live beer blog tweets. I guess you'll just have to follow me.
My spelling is going to crap thanks to live beer blogging#beerbloggers
After the debauchery of live beer
blogging, the whole crew walked to the Tomlinson Tap Room for more beer and a
buffet-style dinner. Nicole and I
chatted with the folks who’re starting up a new Indy brewery called Indiana City Brewing Company (support them on Kickstarter.com) as well as reps from
Heineken. Meanwhile, I was flipping out
because I couldn’t find my ID. We walked
all the way to the hotel to look for it before Nicole realized I had simply
placed it in a pocket of my wallet in which I don’t normally put my ID. Hey, stop snickering at me; I’ve had a few
beers by that point so lay off!
Beer bloggers take to the streets of Indy |
The night wasn’t quite over. After Tomlinson Taproom Nicole and I rendezvoused
with James, my sister-in-law’s cousin’s husband and Indiana craft beer contact,
at MacNiven’s Scottish-American Restaurant & Bar—one of the stops on the
conference’s DIY pub crawl put together by Indy-based Girls Pint Out—to talk
beer and drink specialty-releases from Sun King Brewery like Java Mac and
Bitchin’ Camaro.
MacNiven's |
Then, finally, it was time to
rest. We were exhausted and only a
half-day into the conference. Sleep was a
commodity we could not eschew for we had more drinking, mingling, and
conferencing to attend to in the morning.
Stay tuned for the next installment in Nicole and I’s Beer Bloggers
adventure.
Prost!
Chris
As we made our way to Indy I
checked to see if the Indianapolis Indians minor league baseball team was in
town. I was excited to see that there was indeed a game and that they were
playing COL. In my mind COL, meant they were playing the Colorado Springs Sky Sox but, in reality, COL stood for the Columbus Clippers. While both are
Triple-A affiliates for major league teams, they are not in the same league for
minor league play. Nevertheless, we went to the game ready for beer and
hotdogs. Chris was hoping to find Sun King’s Popcorn Pilsner but we struck out
for the second year in row.
The next morning we enjoyed
breakfast at Café Patachou where they serve local beers from Sun King Brewery.
For the Beer Bloggers Conference, they were also serving beermosas made with
Avery Brewing's White Rascal. As I look back over their menu I find myself drooling and
making a mental note to visit when we are in Indy next May for the OneAmerica 500 Festival Mini-Marathon.
After a quick nap, we made our
way to the hotel’s conference rooms, picked up our official name tags, and
started meeting other beer bloggers. I have to admit that I had a lot of thoughts
running through my head as to what the other bloggers would be like. I wondered
if there were other couples that were bloggers (the answer: yes; the
Hoperatives from the Cincinnati area, for example) and how many other women bloggers
there were (about 20).
Once we started the live beer
blogging, I started to realize that I really don’t understand how Twitter
works. When do you use @ and when do you use #? It slowly started to make sense
but I left much of the tweeting to Chris while I used Instagram to take some pictures of the beer.
Another blogger told me about another photo editing app called Hipstamatic. Hipstamatic is an app for the iPhone so I will
have to wait until the programming geniuses make it compatible with Android.
The Beer Bloggers Conference isn’t
only about making the most of your blog, it’s also about using diverse forms of
technology to beef up said blog. Thus, I tried to stay updated on the beers we
were drinking on Untappd but, due to the fact
that a new beer was being poured in my glass every five minutes, this was a
tall order.
Is that enough technology
for one day? I think so. By the end of the live beer blogging session
my phone battery was dead from all the updating and my mind was a little blurry
from all the beer.
Nicole